Top 10 cocktail trends for 2016

4th November, 2015 by Kristiane Sherry


10. The cocktail consumer

18 to 35-year-olds are currently the core cocktail consuming segment – but this is set to evolve.”There isn’t a steep drop off after 35, and we’re seeing more and more people [from this older demographic] drinking cocktails,”said Carter.

Consumption is being driven largely by special occasions and high tempo nights, with theatre crucial. “Theatre remains very, very strong with cocktails ordered. Great looking drinks sell best – although speed is important in high-volume accounts.”

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