Jägermeister unveils ‘biggest ever’ UK investment

Jägermeister has launched a new advertisement in the UK as part of its £2.7 million marketing campaign, described as a “huge investment” for the brand.

“Craft the Moment” campaign is supported by Mast-Jaegermeister UK’s “biggest ever investment”

The “Craft the Moment” advert follows four friends as they build a 15-metre high statue of the Jägermeister stag by hand.

“Today’s consumers are a generation who knows that to get the most from life, they have to put the work in, just as we do with Jägermeister,” said Nicole Goodwin, marketing director at Mast-Jaegermeister UK, the UK distribution arm for Jägermeister.

“The product itself is the result of determination, hard work, discipline and the science behind creating a perfect balance of 56 ingredients; the build of the stag in ‘Craft the Moment’ was intended to mirror these qualities.”

The advert was developed in partnership with The Red Brick Road Creative Agency and is expected to reach 66% of 18-34 year old men in the UK.

Mast-Jaegermeister UK will be supporting the campaign with its “biggest ever investment” over a nine week activation, consisting of six weeks on TV and supported by out of home advertising, off-trade specific support and integrated PR and social media activity.

“Craft the Moment” forms part of Jagermesiter’s “It Runs Deep” campaign.

In February last year Jägermeister launched its first ever television commercial in the UK, which encouraged consumers to take up its ice cold shot serve.