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Distilleries and bars unite for London Gin Trail
As the British gin boom continues, a new London Gin Trail featuring some of the best-known distilleries and bars in the city has opened.
A new gin trail has opened in London has opened to capitalise on tourism opportunities
Formed by the Wine and Spirit Trade Association (WSTA), the trail encompasses 12 different locations, including the Sipsmith Distillery and Duke’s Hotel (see full list below).
“We are thrilled to be announcing the launch of the WSTA London Gin Trail,” said Mile Beale, chief executive of the WSTA. “This is a hugely exciting time for everyone involved in the UK gin industry and our gin trail is the start of a fascinating venture to share the origins, art and innovations involved in producing this great British spirit.
“British gin has a strong, vibrant history. By publishing the gin trail map we hope to mark its renaissance and ensure its future as a quintessentially British, internationally recognised spirit”.
The trail was officially launched by environment secretary Elizabeth Truss, who is currently on a trip to China promoting the UK’s food and drink sector.
Truss revealed her ambition to establish the trail in September this year. At the same time, she spoke of her desire to see UK gin exports match the success of Scotch whisky, which shipped £4 billion worth of product last year.
“This new trail captures the traditional roots of British gin making, with historic distilleries like Beefeater, and the architects of our gin revival, like Sipsmith, who are creating exciting new twists on a classic,” said Truss.
“Now tourists from all over the world can come to the UK and experience the very best of the British gin industry.”
Figures revealed by the UK government earlier this year that the UK exported a record-breaking £394m worth of gin in 2014, enough to make more than 1.6bn gin and tonics.
More than two thirds of gin distilled in the UK is shipped overseas, while exports have risen by 37% in the past five years.
On the London Gin Trail:
Sipsmith
Hush
Graphic Bar
Duke’s Hotel
Berry Bros. & Rudd
Houses of Parliament Shop
The Savoy Hotel
City of London Distillery
Beefeater Gin
241 Bermondsey
Happiness Forgets
East London Liquor Company