Bulldog Gin sells stake to investment firm

Bulldog Gin has sold a minority stake in its business to UK-based principle investment firm Farlap Capital as the brand continues to expand its international reach.

Bulldog London Dry Gin could be fully acquired by Gruppo Campari in four years’ time

Farlap Capital is now one of the largest shareholders in Bulldog London Dry Gin, which is created in the UK using 12 botanicals sourced from eight different countries around the world.

The news comes two years after Gruppo Campari became the brand’s international distributor.

As part of the deal, Campari will have the opportunity to fully acquire the Bulldog Gin brand, inventory, production and distribution contacts in 2020 if agreed targets are met by 2019.

“This transaction represents a major step up in our financial strength and comes on top of recent major distribution and route to market gains for Bulldog, which today is a top five premium gin worldwide,” said Anshuman Vohra, CEO and founder of Bulldog Gin.

“Farlap has deep relationships and a coveted investor base. They will be a fantastic investment partner and we look forward to building the next few chapters of Bulldog with their help.”

Currently available in 80 markets, Bulldog describes itself as the “fastest growing gin in the world”.

“Having followed Bulldog since its inception, we are confident that Bulldog – as the highest quality product in its category – will continue its meteoric rise around the world,” said Karan Chadha Farlap managing partner.

“Farlap, along with our investment partners, has a strong history of helping companies expand globally, and we are thrilled to partner with Mr Vohra and fully support his vision to continue to disrupt the existing order and reshape the global premium gin landscape.”

In 2013, Bulldog released a higher abv brand extension aimed at the cocktail markets in New York and London, called Bulldog Bold.