Rum Experience reveals full event line-upBy Annie Hayes
The Rum Experience has teamed up with leading bars, chefs, distillers, brands and rum lovers to curate a week-long festival in London next week.
Each event at Rum Experience Week will be hosted by a different brand, promoting new ways to experience rum – including rum pairings with cigars and chocolate, rum-infused cooking classes and exclusive menus, interactive tastings, and a Thames Tiki rum cruise.
Ambassadors including David Morrison of Appleton Rum, Richard Seale of Foursquare, Luca Gargano of Velier Rums and Luis Figueroa of Pampero Rum will join global rum ambassador and RumFest founder Ian Burrell in educating newcomers and discerning drinkers alike in the culture of rum.
Burrel said:”We are less that a week away until the first ever Rum Experience Week hits London and the excitement is building. We’ve paired up with some of the most pioneering and exciting partners and will be seeing events pop up all over the capital for the very special week of tastings, seminars, dinners, master classes, live twitter tasting and parties.
“Rum is an incredibly versatile spirit and there will be no better way to celebrate this than at the first ever Rum Experience Week.”
The week begins with an event hosted by Lamb’s Navy Rum, where the first limited edition batch of Lamb’s Single Cask will be available for tasting, followed by the official launch party for Rum Experience Week.
On Tuesday Bourne & Hollingsworth will host The Rum Masters Tasting & Dinner, sampling four unique and bespoke rums specially created for the occasion by master distillers, while Appleton Estate Rum will introduce #AppletonLive, the ‘Taste of Jamaica’ Appleton Estate Rum’s Twitter Tasting.
On Thursday, sea voyage Tiki On The Thames will take place followed by an afterparty at the Mahiki Club in Mayfair, and Friday sees the return of the Rum Experience University, while industry figures gather for the annual rum trade event Boutique RumFest to sample and meet new and emerging rum brands to the UK market.
Rounding off the week is the ninth annual RumFest, a two-day rum celebration featuring more than 400 rums, cocktail making competitions, seminars, workshops and more.
Bars participating in Rum Experience Week will offer classic cocktails with a rum twist, with a themed Cocktail of the Day.
For more information on the events and participating venues, visit www.rumexperienceweek.com.