ISBG sponsors New York Football Giants

International Spirit and Beverage Group (ISBG) has signed a multi-year sponsorship deal with the New York Football Giants to showcase Besado Tequila and Cavoda Vodka.

Besado Tequila branding will feature at New York Football Giants’ games

The sponsorship deal will also be utilised to promote messages of responsible drinking.

To kick start the agreement, ISBG has branded and opened Club Cavoda in MetLife Stadium, which has been designed to bring a “New York City high energy atmosphere” to football fans during games.

Further branding will also be visible through match day branding at MetLife Stadium, radio commercials and hospitality.

“We look forward to a long and successful relationship with the Giants and MetLife Stadium,” said Jeff Freiberger, ISBG’s chief operating officer. “The New York Giants have a lengthy and prosperous football heritage and we are proud to be partnered with this historic franchise.”

ISBG also reserves the rights to the New York Giants trademarks in conjunction with the Cavoda Vodka and Besado Tequila brands in New York, New Jersey and Connecticut, which will be used for on- and off-trade point of sale materials, advertising and store displays.

“ISBG’s passion for football, our fans, and the Giants brand was very evident to us, and we look forward to bringing their energy and love of the game to our fans,” said Mike Stevens, chief marketing officer New York Giants.