Diageo adds serving facts to Crown Royal packs

Diageo claims its Crown Royal Canadian whisky is the first alcoholic beverage brand to include serving facts on its packaging in the US, alongside macro-nutritional information.

Candian whisky Crown Royal now displays nutritional information on its packaging

The first cases of Crown Royal that contain macro-nutritional information on the product and a serving facts panel are now being shipped to the US.

The panel offers information on the number of servings per bottle and the US Dietary Guidelines definition of a standard drink – 0.6 fluid ounces of alcohol.

It also gives information on serving size, abv, number of calories and grams of carbohydrates, protein and fat per serving.

In 2005, Diageo said it would include nutritional and serving information on the Crown Royal website, and encouraged the US government to adopt regulations to allow alcohol companies to place this information on bottles and cans.

“We are proud to take this latest step in the decade-long effort of our company, and that of the more than 70 consumer and public health groups that stood with us in support of labelling in 2003,” said Guy Smith, executive vice president, Diageo North America.

“We specifically commend the National Consumers League, the Center for Science in the Public Interest, the Consumer Federation of America, and Shape Up! America, who supported this important initiative from the beginning.

“And we are grateful to the TTB who are allowing the industry to give consumers the information they have been asking for.”