World’s first vitamin-infused vodka to launch

30th September, 2015 by Melita Kiely

The Vitamin Alcohol Company is readying to release the world’s first vitamin-infused organic vodka next month.

Vitamin-Vodka

Vitamin Vodka is set to launch in Central Europe in October 2015

Scheduled to launch in Central Europe in October, Vitamin Vodka is distilled from organic Australian sugarcane and water from the Hunter Valley near Sydney.

Bottled at 40% abv, Vitamin Vodka is distilled 12 times in copper pot stills, before being diamond-filtered and packaged in a glass decanter and gift box.

The new release is said to have a smooth, crisp palate with subtle citrus notes and has been designed to be sipped neat, mixed or in cocktails.

Bradley Mitton of Mitton International Wines has been recruited as The Vitamin Alcohol Company’s European Business Manager and will act as the exclusive EU importer for the brand.

Furthermore, Mitton’s Club Vivanova will work with the brand to “enhance the product launches with innovative and unique gourmet and luxury experiences”.

3 Responses to “World’s first vitamin-infused vodka to launch”

  1. Josh Miller says:

    There is no mention of the vitamin infusion anywhere in this re-purposed press release. Talk about burying the lead…

  2. Laure ALEXANDRE says:

    Josh: it may be because health claims for alcohol products are (rightly) prohibited in the EU. The product development and marketing are problematic in this context. Not to mention the company name.

  3. john says:

    Careful with throwing around “world’s first”. Lotus came and went years ago,

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