Former Diageo director moves to Whyte & Mackay
Scotch whisky producer Whyte & Mackay has appointed Jonathan Driver as rare whisky director to help drive the firm’s “ambitious international growth plans”.
Whyte & Mackay boasts brands such as The Dalmore Highland Malt and Jura Single Malt Whisky within its luxury portfolio.
“We are delighted to have someone of Jonathan’s calibre joining our team here at Whyte & Mackay,” said Nick Garland, Whyte & Mackay global commercial director.
“He brings a wealth of experience, and his expertise will help us to continue the dynamic growth of The Dalmore and Jura brands in the right way.”
Driver has 27 years of experience in the Scotch whisky industry, formerly holding positions of global malts director at Diageo and luxury brand consultant working on Johnnie Walker Blue Label.
“I am pleased to be joining Whyte & Mackay at this exciting time,” commented Driver. “Great work has been done to establish The Dalmore as a luxury Scotch whisky, and I look forward to working on its rare expressions to fulfil the brand’s enormous potential around the world.”
In November 2014, Philippine drinks group Emperador acquired Whyte and Mackay from Diageo for £430 million.