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m1nd-set and Generation team up for TR ‘mega data’ provision

Switzerland-based m1nd-set and Swedish-run Generation Research have announced a joint venture to “revolutionise the data landscape” for travel retail and duty free.

(L-R) Generation's Fredrik Lindh has partnered with m1nd-set's Peter Mohn and David Perroud for travel retail "mega data" provision.
(L-R) Generation’s Fredrik Lindh has partnered with m1nd-set’s Peter Mohn and David Perroud for travel retail “mega data” provision.

The new entity, which will be named “m1nd-set Generation”, will create TR&DF’s largest dedicated market data provider, while remaining separate from the companies’ existing businesses.

Generation Research, recently bought out by Fredrik Lindh, currently provides its market performance and forecast data to TFWA, other associations including ETRC, and 90 companies in the industry.

m1nd-set, owned and run by David Perroud and Peter Mohn, provides market research and consumer insights to almost 50 clients in TR. It also offers airline passenger satisfaction research, known as Airs@t.

Through the partnership, both parties will have access to a much larger database of information including sales figures, passenger behavioural data, and traffic numbers.

Both m1nd-set and Generation will continue to provide research services to current and future clients independent of the new joint activity.

“Every company has unique research needs and we have spent a great deal of time talking to our respective partners and clients to assess how we can meet this demand even better. This is why we developed this ‘mega-data’ project and we are delighted to partner with another market leader to provide this unique holistic approach,” said m1nd-set’s Mohn.

“Literally every single company we have talked to about this supports our initiative. We feel a strong trust from our clients regarding our credibility and data accuracy, as well as our strengths in delivering actionable insights and consultancy, so this is a logical next step.”

Perroud added: “Both companies have key strengths and assets and by combining these we can consolidate our work and provide a really useful and much awaited service for the industry.”

Generation’s Lindh said: “I’m delighted we will be expanding our already experienced team with this new venture and collaborating with the great team at m1nd-set. Together we are taking business intelligence in travel retail to the next level.”

m1nd-set will present data at next month’s TFWA Research Workshop, part of the TFWA World Exhibition & Conference, held in Cannes, France.

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