Heinemann unveils Jack Daniel’s Sinatra Century

New Jack Daniel’s Sinatra Century, a whiskey created to celebrate Frank Sinatra’s 100^th birthday, is now exclusively available at select Gebr. Heinemann locations.

Gebr. Heinemann has exclusively launched Jack Daniel’s Sinatra Century

The whiskey represents a collaboration between Jack Daniel’s and the Sinatra family to celebrate what would have been Frank Sinatra’s 100^th birthday on 12 December 2015.

Heinemann, the Hamburg-based, family-owned travel retailer, will offer Jack Daniel’s Sinatra Century at Istanbul Ataturk Airport’s main departures and arrivals 1 shops; Amsterdam Airport Schiphol Lounge 1 shop-in-shop and Lounge 3’s Tailor Made space; and Frankfurt Airport’s Terminal A main Schengen shop.

Each location will have its own branded display, experience or exhibit highlighting the whiskey and hosting tastings from the Jack Daniel’s range. Sinatra Century will also be available at a few other “select” airport locations during September, and will enter wider distribution later this year.

“We are delighted to present Jack Daniel’s Sinatra Century limited-edition in an exclusive launch across our stores in Istanbul, Amsterdam and Frankfurt,” said Rüdiger Stelkens, Henemann’s liquor, tobacco and confectionery purchase director.

“Jack Daniel’s Sinatra Century expresses the values of quality and passion. It adds something distinctive to our retail offer and strengthens a clear differentiation for the travel retail channel.”

A limited edition marquee brand, just 100 barrels of Jack Daniel’s Sinatra Century were created. Bottled at 100 proof, it is the second expression to commemorate the relationship between the two “American icons”. Jack Daniel’s Sinatra Select, the first release in the partnership, was introduced globally in 2013.

Jack Daniel’s Sinatra Century is available now with a suggested retail price of US$499.99 for a 1-litre bottle.

Last month, Jack Daniel’s introduced its Jack Daniel’s No. 27 Gold Tennessee Whiskey expression, a former travel retail exclusive, to the UK market.