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Chivas unveils next Made For Gentlemen edition
Chivas Regal has collaborated with British brand Globe-Trotter for the fourth instalment of its Made For Gentlemen packaging series.
The design is inspired by the long tradition of travellers applying decorative stickers onto their luggage
The Chivas 12 Made for Gentlemen by Globe-Trotter limited edition gift tin features images depicting some of the “most iconic” cities around the world, and is inspired by the long tradition of travellers applying decorative stickers onto their luggage.
The bespoke stickers have been hand-drawn by illustrator Andrew Davidson and represent the “truly global” footprint of Chivas.
Globe-Trotter has created a 20” trolley case to mark the collaboration, while together the brands have also produced a made-to-order Chivas 12 Made for Gentlemen by Globe-Trotter Steamer Trunk.
The trunk comes complete with a “mini bar”, features a hand engraved copper plaque made from a retired Scotch whisky still, and is equipped with handles crafted from American white oak.
All proceeds from the sale of the first Chivas 12 Made for Gentlemen by Globe-Trotter Steamer Trunk will be donated to The Prince’s Trust charity.
Richard Black, Chivas Regal global brand director, said: “Chivas and Globe-Trotter form a natural partnership as two luxury British brands.
“We are very proud to introduce the fourth Made for Gentlemen partnership and we believe the synergies in our values and expert craftsmanship has resulted in this fine collection of limited editions that we hope will inspire adventurous travellers and spirits connoisseurs around the world.”
The Chivas 12 Made for Gentlemen by Globe-Trotter limited edition gift tin is available globally at an RRP US$40 in travel retail, and the Chivas Made for Gentlemen Carry-On Case is available through Globe-Trotter retail outlets with an RRP of £950.
The trunk will be for sale in the flagship Globe-Trotter store in London from October at an RRP £12,000.
Earlier this year Chivas Regal launched its new Extra expression into travel retail channels across Asia, accompanied by a new campaign.