Corralejo to mark 20th anniversary at TFWABy Kristiane Sherry
Fraternity Spirits will celebrate Tequila Corralejo’s 20th anniversary with a new Special Edition Tequila Corralejo Gift Box to be unveiled in Cannes.
The new gift box features illustrations of Hacienda Corralejo and the brand’s origins. The release will be accompanied by a promotional campaign targeting Tequila lovers.
“We are extremely grateful to our customers and consumers who have helped us get Tequila Corralejo to where it is today,” said Raffaele Berardi, CEO of Fraternity Spirits.
“Currently our new gift box will only be available in selected retailers, giving it an element of exclusivity. The gift box is a real work of art, and we are very excited to showcase it to our current and potential customers at TFWA World Exhibition.
“Next year will see us expand the gift box into worldwide stores, making it available to all consumers. We want to broaden Tequila Corralejo’s appeal especially to the younger consumer, so we will be upping our game when it comes to supporting retailers with promotional material.
“Connecting to our target consumer is essential and we want to do this through online advertising and electronic marketing to get closer to the younger generation.”
Ron Prohibido will also be on-stand during the TFWA World Exhibition. Targeting consumers aged 21-35, Fraternity Spirits reports that the rum is enjoying new success in Germany and Spain.
“This rum is for those who are searching to open their mind to new horizons and who are searching for soft tastes and flavours. We have targeted the rum at young drinkers, and so far it is proving extremely popular being available in the UK, Spain, French, Germany, Italy Switzerland, Holland, Belgium, Denmark and the Czech Republic,” added Berardi.
In addition, Fraternity Spirits will also showcase its Chocolate Liqueur, Horus, which was launched at TFWA Asia Pacific in May this year. Horus is a “neutral spirit-based, rich and creamy chocolate liqueur” presented in a 750ml gold shaped-bottle complete with a 999/9 gold stand symbol.
The TFWA World Exhibition & Conference takes place at the Palais des Festivals in Cannes from 18-23 October.