Pernod Ricard launches social media guide

Pernod Ricard UK has launched a social media guide to help retailers drive sales of premium spirits this Christmas.

Interactions on social media will influence more than one third of drinks purchases during the festive season

According to the group, research has revealed that digital interactions on social media will influence more than one third of drinks purchases during the festive season, despite just one in five retailers being prepared to make the most of the opportunity.

To help drinks retailers capitalise on the sales potential offered by social media, Pernod Ricard UK has launched an “easy-to-use” guide titled Twitter Tips for Christmas 2015, which features suggestions on how and what to tweet, and when to tweet it.

Chris Shead, off-trade channel director at Pernod Ricard UK, said: “We know that Twitter will be a key platform for retailers to drives sales of premium drinks this Christmas, yet research suggests as few as one in five independent and symbol group retailers are currently geared up to exploit the true potential of social media to promote their businesses this Christmas.

“With an estimated 9.5 million adult users at the start of 2015, Twitter is the perfect way for retailers to instantly reach a large audience and encourage real-time interaction with customers. It is also a great medium for informing and inspiring customers about what to buy from their drinks fixture this Christmas.

“Our easy to follow guide will empower retailers to use social media to their advantage and make the most of what premium wines and spirits have to offer during the number one retail event in impulse and convenience.”

The guide is available to download at http://releasd.com/997d.

In 2002, the company created its own internal social network to allow its 18,800 employees across the globe to communicate with each other.