Jim Beam Apple launches across USBy Annie Hayes
Beam Suntory has officially rolled out its latest flavour variant, Jim Beam Apple, nationwide in the US.
The apple-flavoured Bourbon was first released in the UK, Germany and other key Europe, Middle East and Africa (EMEA) markets in May.
Now the 35% abv product has hit US shelves and its signature serve, Jim Beam Apple and Soda, is being promoted in bars and retail locations.
“As category leaders in Bourbon innovation, we take pride in delivering flavours that complement the tasting notes of the world’s No. 1 Kentucky Straight Bourbon,” said Gigi DaDan, senior director of Jim Beam.
“With Jim Beam Apple and the Jim Beam Apple and Soda, we are bringing another option to both whiskey fans and those looking to discover new refreshing cocktails.”
Jim Beam Apple joins the brand’s flavoured whiskey portfolio in the US market, which includes existing flavours Maple, Honey, black cherry-infused Red Stag, and the cinnamon-flavoured Jim Beam Kentucky Fire.
“My family’s been making history since we started distilling Bourbon in 1795,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller.
“With Jim Beam Apple and our other flavoured products, we continue to make even more history as we introduce more people to the delicious taste of ‘America’s Native Spirit.'”
Jim Beam Apple has an RRP of US$15.99 for 750ml.