Devotion Vodka and Uber expand anti-drink driving campaign

Devotion Vodka and on-demand car service provider Uber have rolled out their US$30 credit “Devoted to Drinking Responsibly” programme across the US.

Devotion Vodka has teamed up with Uber for an anti-drink driving campaign.

During the summer months, first-time Uber customers can visit DevotionVodka.com for a special promotional code. This entitles them to a free Uber trip (up to US$30 – about £19) in an effort to counter drink driving.

Bookings are then completed via Uber’s smartphone app.

The partnership initially ran as part of Devotion Vodka’s corporate responsibility programme in the New York/New Jersey area.

Drew Adelman, CEO, Devotion Vodka, said: “Teaming up with Uber and expanding our efforts to new markets reinforces our commitment to promote responsible drinking, while endorsing safe rides home.

“The Devoted to Drinking Responsibly campaign will be a theme as Devotion Vodka continues to expand distribution nationwide.”

The news comes as an Uber-backed report suggests that road traffic accidents involving drink drivers aged under 30 in California have fallen 6.5% where the company operates. The figure represents around 60 avoided incidents per month, or 1,800 crashes since July 2012.

Devotion Vodka is a gluten- and sugar-free flavoured vodka made 100% in the US. It is currently available at national grocery and retail stores, bars, restaurants, and nightclubs across the country with an SRP of $19.99 (£13).

Last month, Johnnie Walker teamed up with F1 racing stars to launch an anti-drink driving campaign in the UK.