Alizé recruits ambassadors for hip hop campaign

Quintessential Brands has recruited three new ambassadors as part of its recently launched hip hop-focused campaign for liqueur brand Alizé.

Bugsy and Mary are two of Alizé’s new brand ambassadors recruited as part of the brand’s new urban marketing campaign

The group revealed the Alizé Louder international marketing campaign last month, drawing on the brand’s historical association with urban music.

Quintessential is preparing to officially launch the campaign at Notting Hill Carnival through an exclusive partnership with Rinse FM later this month.

Rycardo, choreographer and dancer for some of the world’s biggest hip hop and R&B stars including Rihanna and Kayne West; Buggsy, MC and producer from Bristol; and Mary, artist and illustrator who specialises in graffiti and sculpture, have been named Alizé ambassadors.

Jay Orlean-Taub, international brand manager at Quintessential, said: “Alizé is rooted in Hip-Hop heritage and legendary rappers including Tupac, Biggie Smalls, Nas and Jay Z, have all raised a glass of this French vodka, Cognac fruit drink on route to global superstardom.

“As the beats have changed, so has the brand, but Alizé represents individuality and has recruited Alizé ambassadors who embody individuality and disruptive expression.”

During the Notting Hill Carnival, an Alizé Louder Bar will open at the Rinse FM stage serving a range of three Alize Mix serves as well as an Alize frozen drink, which consumers will have the opportunity to name through a competition with Rinse.

Quintessential Brands acquired French spirits group Lafragette & Legier, producer of Alizé, in March last year, marking an “important step” in the firm’s international growth.