Top 10 best-selling liqueur brands

8th July, 2015 by Annie Hayes

5. Southern Comfort

southern comfort2014: 1.8
2013: 1.8
% change: -3
Place last year: 5

The slight declines Southern Comfort has seen this year, which resulted in a drop of 3%, have not hit the brand particularly hard. Retaining its sales in the 1.8 million case sales region has meant Southern Comfort still sits comfortably as number five of all the top-selling liqueur brands. The brand’s most recent campaign “Whatever’s Comfortable”, proved to be a big hit with millennials, celebrating and inspiring the attitude of people who are completely comfortable with themselves with a series of entertaining adverts.

6 Responses to “Top 10 best-selling liqueur brands”

  1. rob says:

    where’s jagermeister?

  2. johnny weismueller says:

    Ah, the Baileys.Choc full of fat, sugar and industrial alcohol made from milk protein (whey) a byproduct of cream extraction. Invented by clever chemists in Harlow, Essex. When you strip away the marketing BS it’s a real gas.

  3. Brian W says:

    Interesting list, no Grand Marnier or Benedictine either, just goes to show how much markets are different locally.

  4. Winkmeister says:

    #2 Malibu at 3.4 million cases, yet #3 De Kuyper at 3.7??

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