8th July, 2015 by Annie Hayes
- This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11
5. Southern Comfort
% change: -3
Place last year: 5
The slight declines Southern Comfort has seen this year, which resulted in a drop of 3%, have not hit the brand particularly hard. Retaining its sales in the 1.8 million case sales region has meant Southern Comfort still sits comfortably as number five of all the top-selling liqueur brands. The brand’s most recent campaign “Whatever’s Comfortable”, proved to be a big hit with millennials, celebrating and inspiring the attitude of people who are completely comfortable with themselves with a series of entertaining adverts.