8th July, 2015 by Annie Hayes
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Despite suffering a 5% sales dip, Baileys still hold the crown as the King of liqueurs, selling a whopping 2.8 million cases more than Malibu in 2014. Last winter the brand launched a global advertising campaign – entitled “Here’s to Us” in a bid to entice millennial women to give it a try – but even before the additional marketing, the Irish cream liqueur was voted as the UK’s favourite alcoholic Christmas beverage to drink neat, according to the results of a national survey by supermarket Waitrose. In a market as stagnant as liqueurs, for a spirit as beloved as Baileys this doesn’t look set to change any time soon.