8th July, 2015 by Annie Hayes
- This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11
As a category which tends to stick to one “signature” serve, liqueurs struggled in 2014, and the volume figures reflect this.
A growing interest in cocktails has secured some interest in liqueurs, but not enough to inspire any real change within the category
It’s generally accepted that the liqueurs category is a stagnant situation, with little movement seen in most markets.
With such variation in flavour, texture and serve – from cream offerings to flavoured vodka liqueurs – each expression seems to have its own stoic occasion-led following, with little chance of attracting consumers away from other brands with the allure of flavour alone.
A growing interest in cocktails has secured some interest in liqueurs, but not enough to inspire any real change within the category.
Following the results of Brand Champions 2015 – our pick of those brands selling over one million cases annually and boasting exceptional success within their categories – we run through the world’s best-selling liqueur brands available on the market today.
Click through the following pages to discover the top 10 best-selling liqueur brands, listed in order of their nine-litre case sales.