Top 10 best-selling liqueur brands

8th July, 2015 by Annie Hayes - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11

As a category which tends to stick to one “signature” serve, liqueurs struggled in 2014, and the volume figures reflect this.

365

A growing interest in cocktails has secured some interest in liqueurs, but not enough to inspire any real change within the category

It’s generally accepted that the liqueurs category is a stagnant situation, with little movement seen in most markets.

With such variation in flavour, texture and serve – from cream offerings to flavoured vodka liqueurs – each expression seems to have its own stoic occasion-led following, with little chance of attracting consumers away from other brands with the allure of flavour alone.

A growing interest in cocktails has secured some interest in liqueurs, but not enough to inspire any real change within the category.

Following the results of Brand Champions 2015 – our pick of those brands selling over one million cases annually and boasting exceptional success within their categories – we run through the world’s best-selling liqueur brands available on the market today.

Click through the following pages to discover the top 10 best-selling liqueur brands, listed in order of their nine-litre case sales.

6 Responses to “Top 10 best-selling liqueur brands”

  1. rob says:

    where’s jagermeister?

  2. johnny weismueller says:

    Ah, the Baileys.Choc full of fat, sugar and industrial alcohol made from milk protein (whey) a byproduct of cream extraction. Invented by clever chemists in Harlow, Essex. When you strip away the marketing BS it’s a real gas.

  3. Brian W says:

    Interesting list, no Grand Marnier or Benedictine either, just goes to show how much markets are different locally.

  4. Winkmeister says:

    #2 Malibu at 3.4 million cases, yet #3 De Kuyper at 3.7??

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