Punk band The Pogues launches Irish whiskey

27th July, 2015 by Amy Hopkins

Members of the Irish folk and punk band The Pogues have teamed up with West Cork Distillers to launch a new brand of Irish whiskey.

The-Pogues-Irish-Whiskey

The Pogues Irish Whiskey is said to be the highest malt content of any blended Irish whiskey

The Pogues Irish Whiskey is targeted towards 25 to 35-year-old drinkers and is said to be Ireland’s highest malt-containing blended Irish whiskey, with 50% grain and 50% single malt liquid.

The whiskey, described as having a “malty and floral” flavour with notes of mild chocolate and citrus, was developed by distillers Barry Walsh and Frank McHardy.

“We wanted to create an Irish whiskey with global appeal, which isn’t without its challenges,” said John O’Connell, co-founder of West Cork Distillers.

“The Pogues offer a perfect partnership as they share many of the same values as our company such as an independent spirit, a slightly unorthodox approach and a commitment to quality, as well as success on the international stage.”

Halewood International has been appointed to distribute the brand in the UK, while West Cork Distillers is working with 16 partners in Europe, Australia, Japan, the US, and Canada to establish global distribution.

“It’s been brilliant working with such experts to come up with a whiskey that we all think reflects our spirit and that we all like the taste of,” said The Pogues, famed for hits such as Fairytale of New York. “It’s wonderful to add to the ranks of great Irish whiskeys and we hope it stands the test of time.”

The Pogues Irish Whiskey will soon the available across the UK at an RRP of £30.

Rumours circulated last year that members of fellow Irish whiskey band The Script were planning to move in to the Irish whiskey sector after they purchased an entire barrel from Kilbeggan Distillery.

Earlier this year, trade body the Irish Whiskey Association revealed its “ambitious” new strategy to increase the global spirits marketshare of Irish whiskey by 300% over the next 15 years.

One Response to “Punk band The Pogues launches Irish whiskey”

  1. Eugene Els says:

    The Pogues now available in sunny South Africa is a hit. This is the best Irish Whiskey I’ve tasted to date. My favourite Irish previously was a toss up between Jamisons and Bushmills, but it now is The Pogues without a doubt.

Leave a Reply

If that's interesting, how about these?

Vinexpo sets sights on US in 2018

After success in Europe and Asia, the team behind international wine and more...

Opihr Gin launches fourth annual cocktail comp

The fourth annual Opihr World Adventure Cocktail Competition is now open to more...

Ardgowan Distillery initiates £17m funding drive

After receiving planning permission earlier this month, The Ardgowan Distillery more...

US Irish whiskey sales soar 27.6% over Paddy’s Day period

Irish whiskey value sales in the US on-trade have seen a 27.6% uptick in the more...

Halewood secures £50m to grow portfolio

Whitley Neill gin maker Halewood Wines & Spirits has secured a £50 million more...

Jägermeister on 'solid' growth trajectory

German herbal liqueur brand Jägermeister recorded "solid" single-digit volume more...

Bushmills unveils Bourbon finish in US

Irish whiskey brand Bushmills has introduced a Bourbon cask-matured expression, more...

Jameson launches two RTD cans in UK

Jameson is continuing its efforts to “recruit younger consumers into the more...

Burleighs launches Leicester Dry Gin

UK gin producer Burleighs is set to launch a new variant in homage to the city more...

Javier Bardem tours Strathisla Distillery

Spanish actor Javier Bardem paid a visit to Strathisla Distillery in Speyside more...

Sidney Frank rebrands as Mast-Jägermeister US

Sidney Frank Importing Company has changed its name to Mast-Jägermeister US more...

Lindores Abbey Distillery launches members' club

Lindores Abbey Distillery in Fife has opened sales for its Preservation more...

Top 10 little-known Irish whiskey facts

From the world's most expensive bottling to the origin of the Irish coffee, we more...

Whyte & Mackay Scotch sponsors Lions tour

Blended Scotch brand Whyte & Mackay has entered into its “biggest ever” more...

WhistlePig launches farm-to-bottle whiskey

Vermont-based distillery WhistlePig has released its first farm-to-bottle more...

Spirit of Speyside to host 'whisky cache'

The Spirit of Speyside Whisky Festival will this year host a geocaching event more...

The week in pictures

This week Javier Bardem took a tour of Speyside's Strathisla Distillery, more...

Black Sea oak dram to mark Ardbeg Day

Islay single malt distillery Ardbeg will release a virgin Black Sea oak more...

Walsh Whiskey launches Irishman cocktail comp

Walsh Whiskey has partnered with UK importer Emporia Brands to launch its first more...

Work starts on Dublin Liberties Distillery

Quintessential Brands has commenced work converting a historic Dublin building more...