Top 10 best-selling Scotch whisky brands

22nd June, 2015 by Amy Hopkins

1. Johnnie Walker

Johnnie-Walker2014: 17m

2013: 20.1m

% change: -11%

Place last year: 1

Diageo’s Johnnie Walker is still the world’s best-selling Scotch whisky by some 12m cases. However, the fortunes of this spirits giant have changed dramatically, with the brand slipping back to pre-2011 volumes in the space of just 12 months. Having lost the title of the world’s best-selling whisky brand in 2013 to Officer’s Choice, the accolade remains in the firm grasp of the Indian drinks brand, and some 10.5m cases now separate the warring whiskies. Diageo clearly refused to accept defeat lying down, launching a plethora of new activations, innovations and campaigns for Johnnie Walker in 2014.

6 Responses to “Top 10 best-selling Scotch whisky brands”

  1. Greg says:

    Ballantines? William Peel? William Lawson’s? These brands aren’t even heard of let alone drank in Scotland. So much for authenticity.

  2. James Weir says:

    never heard of william peel and i’ve been born and bred in scotland.

  3. Noel Moitra says:

    Lawson’s 13 YO and Ballantines 17/25 YO are excellent blends. I am surprised at William Peel’s continued stay in the top 10-I’m not overly impressed by it. Moreover, I expected Grant’s 9 YO peated blend to climb the bandwagon.

  4. Juan San Claro says:

    But Scotland as a country gets nothing from these whiskies!

  5. Priyanka says:

    I got a good idea about different brands of scotch whiskey.
    A very informative blog.

  6. Priyanka says:

    A very informative blog written about scotch whiskey. Awaited for more such blogs

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