Top 10 best-selling Scotch whisky brands

22nd June, 2015 by Amy Hopkins

The entire Scotch whisky industry took a hit in 2014 as exports continued to dive, causing our best-selling leaderboard to experience a rather extensive reshuffle.


These top 10 best-selling Scotch whisky brands have managed to retain market domination in a challenging environment

While the top two best-selling Scotch whisky brands remain unchanged, the majority of other Scotch brands selling more than one million nine-litre cases have found themselves in a new position.

The world’s largest Scotch brand – Johnnie Walker – has been greatly affected in Asia due to an on-going campaign against excessive spending in China, at the same time as Russia’s political and economic tensions impact producers across the sector.

According to figures released by the Scotch Whisky Association (SWA), the value of Scotch whisky exports fell by 7% in value in 2014 to £3.95 billion while volumes dropped 3% to 1.19 bn 700ml bottles.

Nevertheless, while a certain Scotch brand is no longer the world’s best-selling whisky having been usurped by an Indian label with soaring volumes, overall figures remained high, and Scotch whisky remains one of the world’s most popular spirit categories.

Following our recently published Brand Champions 2015 – our pick of those brands selling over one million cases annually that are performing exceptionally within their category – we run through which are the world’s best-selling Scotch brands on the market today.

Click through the following pages to discover the top 10 best-selling Scotch whisky brands, listed in order of their nine-litre case sales.

6 Responses to “Top 10 best-selling Scotch whisky brands”

  1. Greg says:

    Ballantines? William Peel? William Lawson’s? These brands aren’t even heard of let alone drank in Scotland. So much for authenticity.

  2. James Weir says:

    never heard of william peel and i’ve been born and bred in scotland.

  3. Noel Moitra says:

    Lawson’s 13 YO and Ballantines 17/25 YO are excellent blends. I am surprised at William Peel’s continued stay in the top 10-I’m not overly impressed by it. Moreover, I expected Grant’s 9 YO peated blend to climb the bandwagon.

  4. Juan San Claro says:

    But Scotland as a country gets nothing from these whiskies!

  5. Priyanka says:

    I got a good idea about different brands of scotch whiskey.
    A very informative blog.

  6. Priyanka says:

    A very informative blog written about scotch whiskey. Awaited for more such blogs

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