Opihr named fastest growing super-premium ginBy Amy Hopkins
Quintessential Brands’ Opihr Oriental Spiced Gin is now the world’s fastest growing super-premium gin, increasing volumes by 277% between 2013 and 2014.
According to data released by the IWSR, Opihr Gin grew faster than any other super-premium brand in the category following its launch in 2013.
Figures also show that Quintessential Brands’ Greenall’s Gin is also the world’s fastest-growing “leading” gin – in all gin sub-categories combined – with volumes growing 55% between 2013 and 2014.
“We are delighted that two award-winning gins in our portfolio have experienced such growth in the UK, are winning the world over and being drunk in the best bars from Seoul to Sydney to San Francisco,” said Lizzy Johnson, global brand and marketing director at Quintessential Brands.
“With the expansion of our international distributor network and the continued expansion of the gin category, we are confident that this positive growth will continue.”
Earlier this month, Quintessential Brands revealed its Opihr Oriental Spiced Gin World Adventure Cocktail Competition would be open to international bartenders following its launch last year.