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Martini launches new Riserva Speciale vermouths

Martini has launched its new Vermouth di Torino collection, Martini Riserva Speciale, marking the first time the brand has launched two expressions simultaneously.

Martini is launching two new vermouths, Riserva Speciale Rubino and Riserva Speciale Ambrato

Created using “carefully selected” Italian wines, the new line comprises Martini Riserva Speciale Rubino and Martini Riserva Speciale Ambrato.

The new variants have been designed to honour the traditional methods used by the first Martini master herbalists.

“With over 150 years of history, Martini is proud to launch this new Vermouth di Torino to join its family of vermouths,” said Giuseppe Gallo, Martini global brand ambassador.

“Looking to the future, Martini Riserva Speciale Rubino and Martini Riserva Speciale Ambrato encapsulate the forward thinking and passion of Martini, whilst restoring and respecting the deep understanding and traditional craftsmanship essential to creating a true Vermouth di Torino.”

Martini Reserva Speciale Rubino is made using Langhe DOC Nebbiolo wines blended with extracts of Italian Holy Thistle and red sandalwood to create a “full-bodied herbal and complex” vermouth with a long aftertaste.

Martini Riserva Speciale Ambrato is produced using Moscato d’Asti DOCG wines to create a “honeyed” vermouth with a “light-bitter” taste that comers from the cinchona bark and Chinese rhubarb.

The term Vermouth di Torino stems from the royal arms of the House of Savoy, a protective saying that prevented the producers outside the Piemonte region from using the name.

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