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Deep Eddy on track to shift 1m cases in 2016

Deep Eddy Vodka has reached more than 500,000 nine-litre case sales over the past 12 months, putting the company on track to meet its goal of 700,000 cases in 2015 and 1 million cases in 2016.

deep eddy
2015 marks the fifth consecutive year of triple-digit growth for the brand

This is the fifth consecutive year of triple-digit growth for the brand, which has one straight vodka and four flavour variants: Ruby Red Vodka, Cranberry Vodka, Lemon Vodka and Sweet Tea Vodka.

“Consumers are learning about Deep Eddy Vodka and they are coming back for more,” said Eric Dopkins, CEO of Deep Eddy Vodka. “Word of mouth continues to be our driving force as consumers and bartenders tell others about our brand that uses the highest quality ingredients.

“Deep Eddy Vodka simplifies cocktails and speaks to today’s consumers who are looking for simpler and more natural products from authentic brands they feel connected to.”

Presently, Deep Eddy Straight Vodka is the fastest-growing straight vodka in the US, while Deep Eddy Ruby Red Vodka and Deep Eddy Cranberry Vodka are the number one selling grapefruit and cranberry vodkas in the US respectively.

Deep Eddy Sweet Tea Vodka is the third best selling sweet tea vodka, Deep Eddy Lemon Vodka – which was released this year – is the third best selling citrus vodka in the US.

Deep Eddy Vodka is made in small batches at its Texas distillery, using real grapefruit, whole tea leaves, cranberries and lemons.
In May, Deep Eddy Vodka stated it does “not have plans to sell at this time” following reports the company had put itself on the market.

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