Ardmore unveils two travel retail exclusivesBy Amy Hopkins
Beam Suntory has extended the travel retail offering of its The Ardmore single malt Scotch whisky brand with two new no-age-statement expressions.
The Ardmore Tradition and The Ardmore Triple Wood both feature new bottle designs offering a more “premium” image and will be exclusively available in global duty free stores.
The Ardmore Tradition is described as an “evolution” of the existing Traditional Cask – which was replaced by The Ardmore Legacy as the brand’s core expression in September last year.
Matured in American oak barrels and then in 19th century-style quarter casks, The Ardmore Tradition is said to have a “spicy, creamy nose”, with flavours of peat and “soft vanilla”.
The Ardmore Triple Wood has been triple matured in American oak barrels, quarter casks and puncheons and is said to have a flavour of “toasted barley”, “light peat” and “caramelised sugar”.
Both expressions feature a new bottle design with metallic inks, embossing and detailed graphics.
“Peated malts continue to demonstrate strong growth in global travel retail,” said Beam Suntory’s global travel retail marketing director Michael Cockram.
“The introduction of these expressions, each inspired by the spirit of The Ardmore, builds on this growth by appealing to a wider audience and offering new and existing Ardmore consumers something outside of the everyday malt.”
The Ardmore Tradition has been bottled at 46% and carries an RRP of €40, while The Ardmore Triple Wood is bottled at 46% abv and is priced €62.