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Jack Daniel’s Tennessee Fire comes to the UK

Brown-Forman is set to introduce Jack Daniel’s Tennessee Fire to the UK market following the cinnamon-flavoured whiskey liqueur’s success in the US.

Jack Daniel’s Tennessee Fire will be available in the UK from 1 June

The expression, an infusion of the flagship Jack Daniel’s Old No.7 whiskey and “red hot” cinnamon liqueur, initially launched in the US last year.

It was released off the back of the widespread success of Jack Daniel’s Tennessee Honey, as well as the popularity of the flavoured whiskey category in the states.

Brown-Forman revealed in December last year that Tennessee Fire was growing at a faster rate than Honey in its initial launch period.

However it is thought cinnamon as a flavour has less global appeal than honey, which may impact the rate of growth as the brand becomes international.

Jack Daniel’s Tennessee Fire will be available in the on-trade from 1 June and exclusively at Tesco from 3 June at an RRP of £25.

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