Bacardi unveils cinnamon spiced rum ‘spirit drink’
Bacardi is targeting the shot market with the launch of a new cinnamon-flavoured spiced rum “spirit drink” – Bacardi Carta Fuego.
Bottled at 40% abv and red in colour, the new release is made from rum aged for a minimum of one year in torched oak barrels, before its passed through charcoal and mixed with a secret blend of flavours and spices.
Named after the Spanish word for “fire”, Bacardi Carta Fuego is described as a “fiery” drink with a “bold, smooth taste” offering flavours of cinnamon, nutmeg, honey and vanilla, with a touch of smokiness.
Consumers are encouraged to enjoy the spirit neat as a shot, or mixed with Coke, but for those who like things extra spicy, Bacardi suggests adding three drops of Tobasco sauce.
“With a long history and a colourful heritage, we make rums that suit all tastes and occasions, and keep the revolutionary fires burning,” Bacardi said in a statement.
“Our new Bacardi Carta Fuego is here to bring the heat. When it’s enjoyed as a shot, you experience the full flavour profile.
“We’ve always been innovators and Bacardi Cart Fuego has been crafted to be enjoyed that way. It’s new and different.”
Bacardi Carta Fuego is now available in UK supermarkets, bars and pubs and carries an RRP of £21 per 700ml bottle or £2.50 per 25ml measure.