Most innovative new vodka marketing campaigns

10th April, 2015 by Melita Kiely

New Amsterdam Vodka

New-Amsterdam-Vodka-campaignCalifornian wine maker E&J Gallo announced a new multi-million-pound marketing campaign for its New Amsterdam Vodka brand, as it plans to make its venture into the UK vodka category a “priority” for 2015.

The new campaign, called It’s Your Own, will aim to communicate with young, “city-minded” millennials through digital and outdoor advertising, PR, social media and promotion incentives.

Furthermore, E&J Gallo has named nine ambassadors throughout the UK to grow UK distribution in the on-trade and independent retailers.

James Taylor, marketing manager for New Amsterdam Vodka at E&J Gallo Winery, commented: “[New Amsterdam’s] huge success in the US is already beginning to replicate here in the UK and we can’t wait to execute our multi-million-pound launch plan for the brand in 2015.”

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