Most innovative new vodka marketing campaigns

10th April, 2015 by Melita Kiely

Double Cross Vodka

Double-Cross-VodkaDouble Cross Vodka became the most recent spirits brand to sign a sports sponsorship deal, becoming the official vodka of the 44th edition of the ANA Inspiration – the first major championship of the 2015 LPGA golf calendar.

Held from 2-5 April, Double Cross was the signature Martini at the Pro-Am Gala Dinner on the Tuesday and also offered other cocktail creations during the Pro-Am on the Wednesday.

In addition, the brand was also being served in all the hospitality and concession areas that served alcohol, including the 18th Green VIP suites and clubhouse bars.

“We’re thrilled to be the official vodka for this historic championship,” said Double Cross CEO D. Ross Arthurs. “Golf is a passion for many Double Cross Drinkers and it’s an honour to serve our award-winning vodka to golf fans throughout the tournament.

“I look forward to an exciting week of golf.”

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