Most innovative new vodka marketing campaigns

10th April, 2015 by Melita Kiely

Smirnoff Vodka

Smirnoff-LiveWith festival season on its way, Smirnoff has unveiled a multi-year partnership with Live Nation Entertainment that will see the brand become the official vodka of no fewer than 26 music festivals around the world.

Smirnoff will develop “unique content” tailored towards guests at each festival as part of the sponsorship deal, as well as creating promotions in retail channels in the on- and off-trade and online.

“Smirnoff and Live Nation share common beliefs and values, making us great partners,” commented Matt Bruhn, global brand director, Smirnoff. “This long-term partnership with Live Nation will amplify our global vision around our passion for music and always making the fan experience a top priority.

“Together we have the opportunity to enhance this experience even further through tearing down the barriers between fans and artists.”

Among the multitude of festivals to feature Smirnoff will be EDC and Hard Red Rocks in the US; Wireless, Reading and V Festival in the UK; Sonne Monde Sterne and Rock ‘n’ Heim in Germany; Pinkpop and We Are Electric in the Netherlands; and Dcode in Spain.

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