Most innovative new vodka marketing campaigns

10th April, 2015 by Melita Kiely

Cîroc Vodka

Ciroc-Vodka-CampaignCîroc Vodka has launched a new advertising campaign on Instagram, making it the first alcohol brand to run video and cinemagraphs with paid-for advertising on the social media platform.

The new six-week initiative follows the brand’s On Arrival global campaign at the end of 2014 in collaboration with photographer Mario Testino.

Now, Cîroc aims to grow its presence on Instagram even further with the launch of #MyArrival. The campaign comprises three 15 second videos and two cinemagraphs – still photos within which a small movement takes place.

“Instagram is the perfect channel for Cîroc as both the brand and platform exist in the same luxury, cutting edge world where celebratory moments are at the heart,” said Laura Pearce, head of reserve marketing for Diageo Western Europe. “We believe Cîroc is the most distinctive luxury vodka for sophisticated nights out and all of our campaigns are designed to bring this idea to life.”

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