Most innovative new vodka marketing campaigns

10th April, 2015 by Melita Kiely

UV Vodka – House of UV

UV-Vodka-House-of-UVPhillips Distilling Company is targeting millennial drinkers with the launch of a new multifaceted marketing campaign for its UV Vodka brand.

The campaign, titled “House of UV”, has been created to cater for the millennial lifestyle by providing a platform for sharing experiences with family and friends.

Consumers are encouraged to share moments on social media sites using the hashtag #HouseofUV and will be accompanied by consumer sampling opportunities, “surprise and delight” promotions and a Safe Rides programme.

An online content hub can be accessed via the UV Vodka Facebook page, allowing users to connect with other members across the US, including those using Twitter and Instagram. The House of UV campaign also offers playlists, giveaways, promotions and access to the brand’s product locator. Marla Burke, marketing director, said: “House of UV is the first campaign of its kind hitting on all touch points”.

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