Most innovative new vodka marketing campaigns

10th April, 2015 by Melita Kiely

As we conclude our inaugural Vodka Week, we’ve scoured far and wide to bring you the most recent and innovative vodka marketing campaigns.


These are the top innovative new vodka marketing campaigns

There is no shying away from the powers of social media, whether it’s Facebook, Twitter or Instagram and vodka brands are certainly ahead of the game when it comes to utilising their prowess.

But brands are not relying solely on the power of the hashtag to target millennials and consumers in general – many are also vying for top sports sponsorship deals for optimum consumer engagement.

What’s more, as the mercury nudges further upwards it brings with it the imminent arrival of music festivals and yet another global platform for brands to showcase their spirits.

Click through to the following pages to read more about the most innovative new vodka marketing campaigns. 

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