Cruzan unveils Blueberry Lemonade RumBy Melita Kiely
Beam Suntory has extended its Cruzan rum range with the launch of Blueberry Lemonade Rum in the US, having witnessed demand “continue to grow”.
The brainchild of Cruzan master distiller Gary Nelthropp, Cruzan Blueberry Lemonade Rum is the latest expression to join the brand’s existing line of 14 flavoured rums, including peach, coconut, key lime and strawberry.
Cruzan infused lemonade with fresh blueberries to create the newest flavour, which is made from cane molasses and tropical water, and distilled in a five-column distillation process to create the “cleanest tasting rum”.
“Cruzan continues to be a leader in the rum category and we see the demand for refreshing rum drinks continue to grow,” commented Brendan Lynch, senior director of rum and cordials at Beam Suntory.
“The combination of Cruzan Rum with sweet blueberries and fresh lemonade makes this perfect for anyone looking to create a refreshing cocktail that captures the spirit of the season.”
With an abv strength of 21%, Cruzan Blueberry Lemonade Rum is available now throughout the States for an RRP of US$14.99 per 750ml bottle.