UV Vodka launches campaign for millennials

Phillips Distilling Company has launched its new House of UV campaign, designed to engage UV Vodka with its core millennial consumer-base.

The campaign is designed to provide a platform for sharing experiences, in line with the brand’s values to help consumers celebrate life’s moments

The campaign is designed to provide a platform for sharing experiences, in line with the brand’s values to help consumers celebrate life’s moments with family and friends.

The UV Vodka Facebook page is encouraging LDA (legal drinking age) millennials to share their experiences using the hashtag #HOUSEofUV and engage with other consumers across the country through content curated from Facebook, Twitter and Instagram.

In addition, the feed will advertise events such as sampling opportunities in six markets across the US, when fans can sample the newest UV Vodka flavour Ruby Red Grapefruit, and the top-selling UV Blue Raspberry.

The brand will run a Safe Rides program, providing free rides home from its tasting events, equipped with a video loop featuring #HOUSEofUV content, and a GoPro camera to capture customer’s experiences for inclusion on the Facebook page.

The campaign will also offer promotions, giveaways, free themed playlists, cocktail recipes, and direct access to UV’s product locator.

“UV consumers are getting their media through social channels – largely through social media feeds. We have found a way to connect with them and let them share their lifestyle through fresh content, product sampling and promotions,” said Marla Burke, director of marketing and creative.

“House of UV is the first campaign of its kind hitting on all touch points and we have high expectations for providing LDA millennials a platform for engaging with one another in a unique and innovative way.”