US alcohol delivery service acquires competitor

Minibar Delivery, an on-demand supplier of spirits, wine, and beer, has expanded its service by purchasing alcohol delivery platform Booze Carriage.

Minibar gives users an “easy and hassle-free way” to keep their drinks cabinets topped up by connecting them to their local off-licenses

Launched in February 2014, online delivery service Minibar gives users an “easy and hassle-free way” to keep their drinks cabinets topped up by connecting users in New York, Chicago, Dallas, Miami, San Francisco and LA to their local off-licenses, and the new deal is expected to expand the business dramatically.

Following the purchase of Booze Carriage – one of the original alcohol delivery services founded in 2012 – Minibar will gain its corporate clients, and acquire an additional user base of more than 25,000 customers.

As well encouraging sales growth by more than 20%, Minibar hopes the deal will help them reduce delivery times by up to 25%.

“This is a significant day in the online alcohol delivery space and we couldn’t be more excited to welcome Booze Carriage to the Minibar family,” said Lara Crystal, Minibar co-founder.

“They’ve built a strong business with a loyal user base and with this merger we will continue enhancing the Minibar platform while better serving present and future customers.”

Due to the similarity in the operation of both companies, the merger is expected to be smooth.

Booze Carriage’s consumer database will be informed of the acquisition through an email inviting users to shop at Minibar.

“Minibar shares both our customer-first philosophy and our vision for modernising an industry,” said Rob Matzkin, founder of Booze Carriage.

“They have quickly become the industry leader in New York and beyond, and we are thrilled to be joining them.”

Minibar extended its operations to Chicago and San Francisco in October last year, and is now one of the market leaders in on-demand alcohol delivery.