Quintessential Brands buys French spirits group

Quintessential Brands has acquired French spirits producer Lafragette & Legier (L&L), marking an “important step” in its international growth.

Quintessential Brands has purchased French group Lafragette & Legier, producer of Alizé fruit liqueurs

The Greenall’s Gin owner purchased L&L from French American Vintners Inc, part of US-based Kopf Group, for an undisclosed sum, but said the “multi-million Euro” investment was part of its “on-going strategy” to acquire companies which complement its existing portfolio.

L&L produces a range of Armagnacs, Cognacs, and French vodka, as well as the Alizé fruit liqueur range.

The acquisition also helps Quintessential Brands further implement its “ambitious growth and investment plans”, with L&L giving the group distribution in more than 30 new markets.

“We are delighted to be bringing L&L into the Quintessential Brands Group,” said Enzo Visone, chairman and co-founder of the Quintessential Brands Group.

“This acquisition brings new production capabilities for high quality spirits including private label and contract manufacture products.

“L&L is renowned for its expertise in crafting exquisite fruit liqueur spirits, brandies and Cognacs and we are very excited at the prospect of working in both new categories and in new markets.”

Georges Chasseuil has been appointed president of L&L.

In April last year, Quintessential Brands acquired First Ireland Spirits Company as part of its plans to “expand into other Irish spirits categories”.