Pura Vida Tequila acquires distilleryBy Melita Kiely
Tequila company Pura Vida has acquired a new state-of-the-art distillery for an undisclosed sum to create a “more level playing field” with bigger competitors.
The Xamay Distillery located in Jalisco, Mexico, is the first facility owned entirely by the Pura Vida Tequila Company and was acquired a few years earlier than planned, according to founder and CEO Stewart Skloss.
“This acquisition puts us on a more level playing field with our larger competitors, maximising profit margins is quite a challenge, with our own distillery we can better focus on the bigger picture,” said Skloss.
Currently, Pura Vida produces its Tequila at an Arandas based distillery close to its new premise, which boasts 54,000 square feet manufacturing facility situated withint 360,000 square feet of land close to Lake Chapala.
“Without your own distillery, you can only go so far,” commented Modesto Nunez, Pura Vida operations director. “Now the sky’s the limit for Pura Vida.”
Pura Vida’s current portfolio includes five Tequila expressions: Silver, Pura Vida Reposado, Añejo, Extra Añejo, Naranja and Don Pancho.
The firm hopes the acquisition will open the door to distill different spirits in future, such as vodka, rum and whisky.