Edgerton Gin woos ladies in viral Valentine’s Day stunt

Edgerton Pink Gin has spent the past week wooing women on the streets of London, and turned the adventure into a marketing video the brand hopes will go viral in time for Valentine’s Day tomorrow.

Love was in the air in London this week as Edgerton Pink Gin handed out roses to unsuspecting ladies

The English gin brand, which has a pink hue due to the addition of pomegranates, took to London’s busy streets to hand out pink roses and kisses to the ladies.

Two male models offered the roses as well as a small sample of gin to numerous passers-by, some of whom were completely taken by surprise, while others were more skeptical.

Both spirits brands and bars have been working hard to develop unique Valentine’s Day gift ideas for 14 February. For a list of this year’s top ideas, click here.

View the video for yourself below.