Bombay Sapphire marketing focuses on provenance

Bombay Sapphire Gin is focusing on the provenance of its botanicals in a new multi-million pound global marketing campaign.

Bombay Sapphire invites consumers to rediscover the gin brand in its new campaign, Sublime

Cited as a “milestone in the brand’s evolution, the campaign will communicate the “extraordinary beauty” of the locations of the 10 botanicals used in Bombay Sapphire’s recipe.

Officially launched on 30 January, the campaign, named Sublime, will encompass social media, PR, outdoor, print, cinema and television as it creates “wonder and inspires consumers to either rediscover Bombay Sapphire or reaffirm their choice”.

Sublime includes a short, two-minute film depicting a man’s discovery of the provenance behind the gin, which will run in cinemas.

Imagery shot at four botanical locations will also be used for the display element of the campaign alongside the words “Vapour infused with beautiful botanicals from the ends of the earth”.

Valerie Brass, global brand director, said: “‘Since its inception Bombay Sapphire has sought to create moments of sublime beauty: from the selection of 10 botanicals from locations of extraordinary beauty; to the elegant vapour infusion process; to its iconic blue bottle and glassware; to the beauty of the distillery and glasshouses at Laverstoke Mill which opened to the public in October 2014.”