Top 50 most innovative spirit launches of 2014: 30-21

21st January, 2015 by Amy Hopkins

21. Reyka Icelandic Bitters

Reyka-Icelandic-BittersTo complement the emerging cocktail trend of natural ingredients, William Grant & Sons took the innovative step of launching cocktail bitters made with foraged ingredients under its Reyka vodka brand.

Created by master distiller Lesley Gracie, Reyka Icelandic Bitters uses Icelandic ingredients including moss, angelica leaf and crowberry juice.

The launch not only capitalises on consumer interest in the provenance of their drinks, but also demonstrates that spirits brands believe in the importance of bitters matching the flavours of their products.

The small-batch release was created exclusively for UK bartenders and coincided with a foraging expedition to Iceland.

For more information, click here.


Top 10 spirits launches of 2014: 20-11

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