Top 10 spirits trends for 2015

13th January, 2015 by Amy Hopkins

American whiskey

American-whiskey-trendsRecruit new consumers

“We see the Bourbon boom extending through 2015, with global interest continuing to grow as consumers search out whiskey products that offer quality, heritage and authenticity.

“We expect the premium segment to remain strong among current whiskey drinkers, and the flavoured segment to continue to bring new drinkers into the category.”

– Chris Bauder, GM whiskey, Beam Suntory

Flavour takeover and super-premiumisation

“In the value segment, I think we haven’t even seen the beginning of the flavoured whisky segment in the UK and I have no doubt Fireball, Jack Daniel’s Tennessee Honey, Jim Beam Devil’s Cut, and others like them will be pushing to get their products onto even more bar shelves in 2015.

“When it comes to retail, the race to the bottom is over and having the cheapest price on the high street doesn’t guarantee the volumes it once did. You’re going to see more national retailers moving up the value chain offering premium and super-premium  American whiskies in an effort to capitalise on the growth of the category with a differentiated offering.”

– Michael Vachon, head of brand development, Maverick Drinks

4 Responses to “Top 10 spirits trends for 2015”

  1. Dudley Hirata says:

    Dear Sir,

    Please add me to your mailing list to receive your newsletter “The Spirits Business”.

    Regards,
    Dudley Hirata

    • Amy Hopkins says:

      Hello Dudley, to subscribe to our daily newsletter, please click on the link on our front page and enter your email address. Thanks, Amy

  2. Frank Murphy says:

    Hi guys,
    can you please furnish us with details as to the Seattle distilleries releasing Islay cask aged gins this year? I have searched on summerfruitcup.com and the Washington distillers association pages without luck. 🙁

    Slainte Mhath,
    Frank

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