Tequila exports exceed $1bn for first time
Tequila exports exceeded US$1 billion for the first time in history in 2014, the National Chamber of the Tequila industry (CNIT) has reported.
Exports of Mexico’s native spirit grew by 10% from US$997 million in 2013 to US$1.1bn in 2014.
Volumes of Tequila being exported also grew, but at a slower rate, increasing by 2% from 171 to 175 million litres in 2014 compared to the year before.
“This means that people appreciate the Tequila, our gift from Mexico to the world, and that is why the demand has increased for products with higher value added abroad,” the CNIT said in a statement.
“The Tequila industry is full of optimism to overcome one billion dollars in exports since it is the work of every day and means that what we are doing we are doing it well.
“The Tequila is selling better and this benefits us a lot in both ways, because it’s the image of our country. That’s why exports remain the engine of the Tequila industry.”
The CNIT has also predicted export volumes will grow a further 3% in 2015 reaching 180 million litres.
Earlier this year it was reported global exports of Tequila rose by double digits in the first half of 2014 as Chinese consumers began to latch on.