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Mojito top cocktail in UK bar scene
UK cocktail sales have grown by more than 10% in the past two years, and despite the renaissance of classic serves, the Mojito is the most loved mix in the country.
The Mojito is the most popular cocktail in the UK, new data shows
According to CGA Strategy’s The Mixed Drinks Report 2014, more than one in five of the UK’s on-trade venues now serve cocktails.
The agency also notes that following the Mojito, sales of the Pina Colada, Woo Woo and Sex on the Beach have also grown as increasingly more mainstream venues move into cocktails.
Research shows that cocktail consumers comprise 54% women and 46% men and are enjoyed by the core 18 to 35-year-old demographic “in all on-trade occasions” including throughout the night, as opposed to just the start.
The Mixed Drinks Report shows that the proportion of under-35 consumers who say they have bought a cocktail in the last week has jumped over the last year, from 36% to 43%.
Furthermore, despite a prevalent trend of premiumisation across the industry, bomb and pitcher serves remain popular, with three quarters (74%) of 18 to 24-year-olds admitting to have bought a bomb drink, while nine in 10 (88%) in the same age range say they drink pitchers.
“Cocktails and the bars and pubs that serve them have been surging in popularity over the last few years and our latest research emphasises just how integrated they’ve become to mainstream drinking,” said Tom Lynch, commercial director at CGA Strategy.
“They present a terrific opportunity for bars and pubs to drive footfall and increase spend – but only if they can fully understand what customers want from a cocktail menu and give them a consistent experience every time.”