Tequila exports up 16% as China starts drinking
Mexico’s global exports of Tequila rose by double digits in the first half of this year as Chinese consumers began to latch onto the spirit.
According to figures released by Mexico’s Agriculture Secretariat, which oversees the Tequila Regulatory Council (CRT), Tequila exports rose by 16% to US$568 million in the first six months of 2014, compared to the same period last year.
In its preliminary report, the secretariat claimed exports were boosted by increased sales of 100% agave Tequila to China, Russia and the US.
It’s thought last summer’s China-Mexico “Tequila pact” to lift a five-year ban on the import of the spirit has already had a significant impact on exports.
It’s thought China alone will import 10 million litres of Tequila within the next five years, making it the second-largest market after the US.
Mexico exported 149.1m litres of Tequila, worth US$996.9m, in 2013 to over 90 countries.