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Pink Pigeon rum drops iconic black bottle
Berry Bros. & Rudd has unveiled a new transparent bottle design for its Pink Pigeon vanilla-spiced rum to show off the liquid inside.
Pink Pigeon has dropped its iconic black bottle in favour of a transparent design
While the London-based drinks retailer and brand owner described the former matte black Pink Pigeon bottle as “elegant and luxurious”, the group has opted for a new clear design to make the amber hue of the rum more noticeable.
The new-look bottle, which will be launched in the UK only, will be unveiled during London Cocktail Week (6-12 October).
Luke Tegner, brands marketing director at Berry Bros. & Rudd Spirits, said: “In order to lead the discussion with the trade and consumers on the ever-growing world of spiced rum, we will be conducting spiced rum master classes during London Cocktail Week providing insight on the three botanicals which give Pink Pigeon its distinct flavour profile. This gives a perfect opportunity to unveil our clear glass bottle with showcases the rum so well.”
The Pink Pigeon spiced rum masterclasses will take place on 8 and 9 October between 1-3pm. For the trade only. A consumer masterclass will be held on 8 October from 6-7pm. Visit www.londoncocktailweek.com/events for more information.