Sailor Jerry launches new ad featuring Iggy Pop

Sailor Jerry rum has launched a new advertising campaign in the US featuring bikers, bar-goers and rock star Iggy Pop.

Sailor Jerry has launched its “Live Outside the Lines” campaign, featuring bikers, bar-goers and Iggy Pop

The spiced rum’s US$5 million “Life Outside the Lines” campaign features non-professional actors found in bars and motorcycle clubs.

“We rode out into the California desert, stayed up all night, found empty pools to skate in and filmed it on a Super 8,” said Justin Pittney, creative director.

“Then we mixed it up with images inspired by our favorite cult films, found footage and the artwork of Norman Collins. For Sailor Jerry, these things are natural. Creativity and self-expression are a part of the brand ethos.”

The advertisement is set to Iggy Pop and the Stooges’ classic song TV Eye and features clips of the band’s performance of the song at the Cincinnati Pop Festival.

“Life Outside the Lines” was previewed among the brand’s Facebook fans and Twitter followers before it began its national roll-out across the US.

It is being supported by digital, print and outdoor advertising, as well as social media activity.

Sailor Jerry also recently created a new on-trade campaign in the UK calling for National Bartender Appreciation Day.