Campaign warns drinkers ‘Respect the Water’

A new campaign is warning people to “Respect the Water” after UK coastal fatality figures released by the RNLI revealed almost a fifth of UK water-related deaths last year involved alcohol.

Almost a fifth of UK water-related deaths in 2013 involved alcohol

Last year, a total of 167 people died at the coast, 28 (17%) of which accounted for alcohol-related fatalities, the majority being men (23).

As a result, the RNLI has launched a drowning awareness campaign titled, Respect the Water urging people to stay safe by the water this summer.

The campaign is being supported by rugby star James Haskell.

“With more people losing their lives at the coast each year than are killed in cycling accidents, we’re trying to make people, particularly men, realise that they are at risk from drowning if they don’t follow some basic but important safety advice,” said Ross Macleod, the RNLI’s Coastal Safety Manager.

“Our key advice is to choose a lifeguarded beach and swim between the red and yellow flags, where you’ll have professional lifeguards looking out for you.

“If you want a few drinks in the sun on the beach, remember that alcohol and water don’t mix, so drink after swimming, not before.

“Don’t over-estimate your ability – the sea is a very different environment to a pool and even the strongest swimmers can tire quickly.

“If you get caught in a rip current, don’t panic or try to swim against it; swim parallel to the shore until you’re free. To avoid falls, stay away from cliff edges, stick to pathways and read safety signs.”